Food before menus
The page opens on a plate of jollof, not a list of dishes. Recognition comes first; detail follows.
Family venture / Client zero Halal Nigerian catering, Hertfordshire
Aleerah Sugar & Spice
A cinematic, scroll-led website for a family-run halal Nigerian caterer in Hertfordshire. It opens on the food, explains event catering, weekend food and frozen boxes in one place, and leads to a written enquiry.
Relationship: Aleerah Sugar & Spice is a family business connected to the studio's founder. It is not an arm's-length client, and it is shown here as the studio's own first engagement.
Visit the live site
Scope of work
- Website strategy and structure
- Art direction and food-led layout
- Copywriting with the owners
- Scroll motion and responsive build
- Enquiry routes and structured data
- Hosting set-up and deploy previews
The challenge
Nigerian catering is chosen on trust and appetite. A template with stock photography of generic dishes would undersell food that people recognise instantly when it is right, and the business offers several different things that needed explaining without a phone call.
The strategy
Lead with real dishes, then separate the offer into three clear routes: celebrations, weekend food and the freezer shop. Give catering its own packages so a host can understand scope and scale before getting in touch.
The design
Warm paper tones, an editorial serif and generous food photography. Signature dishes such as masa, the northern Nigerian rice cake, get their own chapter so the menu tells a story rather than reading as a price list.
The build
A static site with progressive scroll motion, a short occasion chooser that points visitors to the right route, three catering packages, a freezer-shop section and structured data describing the business. Published on its own domain, with changes reviewed through deploy previews before going live.
Outcomes
Live at aleerahsugarandspice.co.uk since the October 2026 redesign. We have not published enquiry or sales figures: no baseline was measured before launch, and we will not estimate one.
Key design decisions
Three routes, not one form
Event catering, weekend food and frozen boxes are different decisions, so each gets its own path.
Packages in plain sight
Catering scope is laid out on the page so a host can judge fit before writing in.
Technologies: HTML, CSS, JavaScript, GSAP ScrollTrigger, Schema.org structured data, Netlify
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